OUR MISSION is to make cycling easier, better looking and even more sustainable - whilst positively impacting the environment and enabling social equity through our products and customers.
Four sustainability ambitions:
Use natural materials
Be carbon neutral
Provide decent employment
Be transparent about our impact

We prioritise the environment and social equity over technical performance, so although our products have the capability to keep you warm and relatively dry in less pleasant conditions, they’re not for trekking to the North Pole.

Underpinning our ambitions is the concept of cicularity - and that with our reVAELA programme, no product will end up in landfill and will instead be either repaired, remade, recycled, or resold. 

Unusual for the apparel industry, we have ‘Pending B Corp’ status and we are in the process of applying for full status now we are trading.  This will hold us to the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. We will report on our impact each year. We are also a Living Wage employer.

Pending B Corp Logo