- Use natural materials
- Be carbon neutral
- Provide decent employment
- Be transparent about our impact
We prioritise the environment and social equity over technical performance, so although our products have the capability to keep you warm and relatively dry in less pleasant conditions, they’re not for trekking to the North Pole.
Unusual for the apparel industry, we have ‘Pending B Corp’ status. This will hold us to the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. We will report on our impact each year.