Sustainability: Carbon Emissions
There’s no getting around the fact that making and transporting clothes comes with a carbon footprint and that the industry has a significant negative impact on global emissions.
Our short term ambitions are:
- To have a carbon footprint that is well below average in the industry
- To make products that are well above average in in their utility and durability
- For our customers to cycle more often, and further
In the short term, we will begin by measuring those carbon emissions that we directly control. In the medium term, we will broaden our measurement to encompass our suppliers.
We will offset our carbon emissions annually using legitimate schemes whilst we work towards carbon neutrality.