About Vaela
OUR STORY
Initially designed as multi-functional pieces for women who like to integrate cycling into their daily lives without compromising on style, Vaela has quickly become a trusted brand for women with active lifestyles.
Our clothes and accessories have won a cult following and plenty of five-star reviews for their combination of beautiful design, thoughtful technical details and ethical credentials. Best known for our universally-flattering jeans in buttery soft denim, the capsule collection also includes sumptuous and versatile jackets, and chic belts made from decommissioned London fire-hoses.
Think supple denim, extra deep pockets and higher rear waistbands, as well clever reflective details that are hidden during the day, but stand out when the sun goes in. Whether you're walking the dog, cycling to a meeting, or heading out with friends, Vaela combines comfort and elegance to ensure you feel and look incredible wherever the day takes you.
We have the pleasure of working with and doing business with fabulous, talented people - we wouldn't have got this far without them.
OUR APPROACH
Our clothes are the opposite of fast fashion. They are designed and made to be sustainable from the outset. We pay acute attention to every element - from fabric selection and zip provenance to the design of the seams.
We prioritise the environment and social equity over absolute technical performance, and we promise full transparency on how we are doing relative to our B-Corporation grade sustainability ambitions.
That our suppliers and manufacturers share our vision is not accidental. We have deliberately sought out organisations who align with our sustainability ambitions.
We actively support organisations promoting change and donate 2% of our revenue to organisations chosen by our customers whose visions are in line with our own.
We are a Certified B-Corporation, with the ambition to:
- Use natural materials
- Be carbon neutral
- Provide decent employment
- Be transparent about our impact