Y.O.U Underwear: 15% OFF

If you hadn’t guessed by now, we love to spotlight other independent B Corp businesses making great products that don’t come at the expense of the planet. This time, we want to tell you about Y.O.U Underwear. After all, good jeans are nothing without a decent pair of underwear.

Following a trip to East Africa in 2017 to do some community volunteer work, Y.O.U founder Sarah Jordan was shocked at the number of women and children who didn’t have access to underwear. Globally, 1 in 10 girls miss up to three months of school every year due to not having underwear during their periods, creating a knock-on effect and restricting future employment opportunities. Sarah wanted to help, by creating Y.O.U - ethical underwear for every body. For every pair sold, a pair is donated. So far, they’ve donated over 50,000 pairs and empowered over 17,000 women and girls along the way!

Y.O.U underwear is all Fairtrade, PETA-approved vegan and made from 100% GOTS Certified Organic Cotton, making it super-soft and as kind to your skin as it is to the planet. Take it from us, they fit perfectly under our 002 and 003 jeans for an extra smooth ride. What’s more, their designs feature classic cuts, inclusive sizing and a range of neutral tones and vibrant prints to fit every taste. We especially love their photoshoots, as they always feature real people, and never airbrush the images.

Make sure to check out their website and use code ‘vaela15’ for 15% off, or if you’re local, swing by their flagship store in Oxford.