Vaela was established in 2020 after we’d spent the previous few years being serially disappointed by the cycle clothes available to women – and by the general difficulties faced by women who wish to ride more easily and more often.
Vaela’s principal objective is the design and manufacture of women’s clothing that looks beautiful off the bike and works wonderfully on the bike. Our clothing lets you get to and from work, and out in the evening without dragging around multiple wardrobe changes.
Sustainability is a core value that informs fundamental design and development decisions.
We only sell direct, we only make finite runs (so when it’s gone, it’s gone) and we always offer savings to customers who pre-order.
We will work with partners to address barriers faced by women when cycling such as safety and confidence. We actively support organisations promoting change.